Stories We Tell About Ourselves
IT'S ABOUT WHO AS WELL AS WHAT
We all tell a story about ourselves and the things we do in life ... the question is, "is it the story we'd like to tell?!"
Corporate communication is all about taking the various strands of your organisation and knitting them together into an integrated message.
This does not mean uniformity - look at the ladies in the picture above, the immediate impact is of being part of a whole, but the way in which they wear their head dresses and the styles of their tops have subtle differences - unity and diversity working together.
THE DEVIL IS IN THE DETAIL
It is in looking at the details of what you do, and how you promote yourself, and bringing those together to give a clear message that makes the difference between a haphazard corporate message, and an intentional one.
However, who you are ... the culture and personality of you and your key influencers ... can make a difference in distinguishing you from your competitors if you are in business.
We all tell a story about ourselves and the things we do in life ... the question is, "is it the story we'd like to tell?!"
Corporate communication is all about taking the various strands of your organisation and knitting them together into an integrated message.
This does not mean uniformity - look at the ladies in the picture above, the immediate impact is of being part of a whole, but the way in which they wear their head dresses and the styles of their tops have subtle differences - unity and diversity working together.
THE DEVIL IS IN THE DETAIL
It is in looking at the details of what you do, and how you promote yourself, and bringing those together to give a clear message that makes the difference between a haphazard corporate message, and an intentional one.
However, who you are ... the culture and personality of you and your key influencers ... can make a difference in distinguishing you from your competitors if you are in business.
